Leadature|Express for the iPad
Is a lead capture solution designed for Tradeshows and Conferences. Express combines with Leadature|Prime from PRMconnect to provide an online/offline solution that
1.) captures leads from conference badge scans, business cards or fill in forms.
2.) qualifies those leads with custom qualifiers
3.) sends literature to customers via personalized "thank you" email and measures subsequent interaction with the system.
4.) Integrates directly with Excel and a variety of CRM platforms
Leadature|Express
• Can scan Conference badge barcodes with the device camera or Bluetooth attached laser scanner
• Capture new leads by taking photos of business cards with the device camera. Leadature uses advanced character recognition to turn the photo into data.
• Supports offline use when data connections are weak or unavailable
• Can be custom configured for each event by entering the appropriate configuration key (generated via the Leadature web portal)
• Generates personalized emails to customers with integrated literature links
• Use your own branding & logos
• Allows for unique event or product specific qualification questions to be setup by administrator(s)
• Data gathered can be pushed directly to Marketing Automation & CRM system via API connectors.
• Realtime reporting, data export and executive dashboard views
After the event, make sure all leads are synced up to the master server (by connecting to the internet) and the emails and literature will be automatically delivered to your customers.